[Infographic] Digital Marketing In A Nutshell
posted by Linh Nguyen
on Nov 04, 2016
How much do you know about digital marketing? The term digital marketing is often used in today’s business as part of their strategies. Digital marketing can work for any business in any industry, regardless of what the business does. However, that’s not to say that all business should implement a digital marketing strategy in the same way. That is why digital marketing professionals are in high demand right now as businesses seek to scale their marketing efforts in the digital space.
There are many components to digital marketing such as SEO (Search Engine Optimization), Search Engine Marketing, Social Media (Facebook, Twitter, Instagram, and so much more), Inbound Marketing, Email Marketing, and Web Analytics. Digital marketing, dubbed as the ‘modern marketing’ uses online methods to promote a person, brand, or company. Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time and you can measure the ROI of pretty much any aspect of your marketing efforts.
As more businesses uses digital marketing as part of their strategies, the demand for digital marketing professionals increases as well.
Here are some interesting facts about the community:
- Firstly, 38% of Digital Marketing professionals will rise this year.
- Little do you know, compare to other traditional counterparts, Digital Marketing managers are paid 16% higher.
- Non-internet budgets will decrease by 2%; Meanwhile, Digital Marketing spending will increase by 12%.
The opportunities in this space have been growing rapidly in the past decade. Whether it’s a full time job or freelance gig, digital marketers are always in high demand. In order to attract skilled talents, many companies hiring digital marketers offers remote work option. If you’re looking for a career in digital marketing space, make sure to check out the infographic below!