Study These Top 10 Non-Profit Twitter Accounts
posted by Linh Nguyen
on Apr 05, 2016
We told you why Non-Profits like Facebook. We’ve hashed out the pros and cons of Instagram. We’ve made our point about Pinterest. Now it’s all bout Non-Profit Twitter Accounts.
Just like the other aforementioned sites, nonprofits use Twitter to raise awareness of their respective causes and to communicate with donors, sponsors, fans, and advocates in real-time. Funds can be raised, company efforts can be advertised, and events can attract volunteers all thanks to well-planned tweets.
Newbies to Twitter may have to learn the hard way, though; just like speaking a new language, you have to understand Twitter’s structure in order to effectively gain an audience, which can be achieved by taking a look at the strategies of successful counterparts. Bob Cargill, director of social media at Overdrive Interactive and voted “Direct Marketer of the Year” for 2009 by the New England Direct Marketing Association (NEDMA), has aggregated a list of 10 nonprofits utilizing Twitter so well that they are outperforming their business brethren. Here’s the list of 10 Non-Profit Twitter Accounts:
There is a before-and-after picture which is included in this tweet is not just a moving testament to the transformative work done by Operation Smile (an organization that provides cleft lip and palate repair surgeries to children around the globe) – but also a powerful appeal for support.
One of the slowest moving animals on the planet, a sloth is easy prey for jaguars – not to mention hunters. The animal has enough limiting its chances for survival, nevermind the fact that its habitat is being threatened by deforestation. Thanks to Rainforest Alliance, the plea of the sloth – and of other animals like it – is being made known.
Donors want to know that their money is being spent wisely; they want to see the results of their financial support. The Robin Hood Foundation highlights its financial savvy in less than 140 characters, recapping the year with a link back to its most recent annual report.
4. Room to Read
Don’t be surprised to see this organization that focuses on literacy and gender equality in education tweeting in near real-time about a natural disaster! Because the Nepal Earthquake had such a big impact on the communities Room to Read serves, the nonprofit had good reason to be all over this story like a major news network. They even went so far as to set up the Nepal Education Fund following the earthquake.
5. Gates Foundation
Add an image to a tweet and the chances of it being shared significantly increases, and the Gates Foundation’s Twitter account is a great example of this fact being put to action. Not only does the Gates Foundation illustrate the potential result of donor support here, it includes a personalized message from founder Bill Gates himself – that’s not one, but two strong calls to action. No wonder they receive so many RTs and favorites, not to mention how much money they raised for their cause with this one tweet alone.
6. Central Park Conservancy
Besides the satisfaction of knowing you’re helping others, there are many benefits to supporting a nonprofit organization. Some perks are exclusive to you and other donors, while others may be available to the general public as well. In this case, the Central Park Conservancy is announcing one of its many free tours made possible by supporters.
Of course, the primary goal of most nonprofits is to raise funds. Unfortunately, that’s often easier said than done on Twitter, as many followers – even if they support you – will shy away from a direct pitch. That’s why this is worth studying; in it, RED offers its audience a nice selection of Mother’s Day gifts in support of the fight against AIDS. It’s a win-win situation.
8. The Jimmy Fund
Emotion goes a long way on social media. People are pumped to see the lengths others will go to fight for their rights, demand justice, provide shelter to the homeless, feed the hungry, save animals from suffering or, in The Jimmy Fund’s case, conquer cancer. Followers are more likely to get behind a cause if you can strike an inspirational chord within them.
9. Christopher’s Haven
Thanking their donors – whether it’s everyday people or wildly popular celebrities – is critical for nonprofits. Christopher’s Haven does a great job of thanking some celebrity supporters in this tweet, which just so happens to have been retweeted more than 2,000 times.
10. World Wildlife Fund
Having a legion of followers is one thing, but getting them to pay attention to you is another. So, try this tactic: Ask your followers something! Stimulate audience engagement by posing a good question just as the World Wildlife Fund demonstrates here with a true or false pop quiz.
Nonprofits are taking to Twitter at a rapid rate, and because of this trend, we can easily access their stories and recent community interactions within moments. We are as up-to-date as possible regarding the causes we hold dear thanks to the experts who helm our favorite organizations’ Twitter accounts and to the social media network itself. Check back for more tips on and insights into this social media giant if you’re looking to increase online interest in your nonprofit.