4 Time-Saving Content Curation Tools for Marketers

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posted by Jessica
on Jul 27, 2015

Creating fresh and interesting content every day can be exhausting for even the most skilled copywriter. What if there’s a way to make your job easier? Enter content curation.

Outside of your website, in social media or email marketing, high quality content can help drive people to your website and solidify you as a thought leader in your industry – an engaged, informed member of your industry community. This is where content curation becomes important – sharing content that is of value to your audience that doesn’t come from you.

Whether it’s a recent news article about a current event in your industry or an interesting blog post by an industry influencer, the task of curating content is to find high quality, relevant content that is worth sharing and your audience may find value in.

For marketers, this process can easily take 2-3 hours of your day. So save yourself some time this week by using these handy content curation tools.



1) Feedly


Feedly is a supercharged RSS Feed and an ideal replacement to those who loved Google Reader. It helps you to curate blog content that can be used as resources for future posts or give you great ideas for upcoming content. It doesn’t pull images, but the lack of visuals doesn’t diminish the importance of this tool.

With the ability to sort sources by category there’s a limitless ability to scale and organize Feedly. Feedly also offers a Pro service ($5/month; $45/year) with additional features like Evernote and Pocket integration, more search options, and premium customer support.

2) Buzzsumo


Buzzumo allows you to search for the most shared content on any given topic. You can filter the content by time range, the most popular content shared by all or the most popular content shared only by top influencers. Additionally, you can also select the type of content you’re looking for i.e articles, video, etc.

For analytics, users can view the number of social shares done within each major social platform, so you can get an idea of the type of content people are engaging with on each network (good for curating and creating your own content). And that’s just the free version of this tool!

3) Storify


Storify helps makes sense of an increasingly overwhelming and noisy social web. The concept is simple: Users can search, browse or create stories from social media sites like Facebook, Twitter and Instagram to, well, tell or follow a story.

Now companies have started using Storify to broadcast the goings-on at events, Q&As, and product launches. For example, Mashable embedded a Storify feed from their Mashable Media Summit to highlight the most salient social media nuggets coming out of the event. And perhaps best, Storify is completely free to use.

4) Learnist


This tool is great because it helps people learn from industry leaders. You will be able to curate expert content, and even learn new information about your industry. Constantly learning is great for content curation and creation, and Learnist provides you with this opportunity.

What Tool is Right For You?

Depending on your business and the size of your team, the role of content curation may play a larger role and require more powerful tools. At that point, these tools will help save time curating and getting everyone on the same page.

Regardless, it should be your mission to always include content curation as an element of your digital marketing strategy mix.



What other tools do you use for your content curation? Let us know in the comment box below