4 Web Design Trends to Watch in 2017

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posted by Jessica
on Mar 06, 2017

From responsive to flat design, web design trends come and go quite often. With many exciting web design trends in store for 2017, we decided to ask NIFTIT’s own designers what trends they think will dominate the world of digital design in 2017.

1. Big Bold Type: Emphasis on the content

For years, we’ve added so many things that cluttered our websites – sidebars, headers, banner ads, sidebar ads, popups, social media buttons, and many more, taking the attention away from the entire point of a website: the content. This year, getting back to the heart of a website and stripping the unnecessary distractions will be prevalent moving forward.





From the sample screenshots, you’ll notice ‘big’ and ‘bold’ doesn’t necessarily refer to the weight of the font. Rather, it’s about dedicating significant screen space to a single, simple yet all-encompassing statement about the product or service. In a world that’s as fast, busy, and information-overloaded as ours is, these concise yet powerful statements will become bread-and-butter for companies of all kinds.

2. More and Brighter Colors

As minimalist movement came to the fore in 2016, designers sought ways to infuse more personality into their design work while still working within the stripped-down aesthetics. Naturally, bright, bold color became the answer.




Notice that more companies are using bright colors and gradient pattern in their logos in the late 2016 – and this web design trend is going upwards in 2017.

3. Machine Learning Making Its Way

TheGrid was the first to introduce ‘AI’ type tools in the design world – and this year we’re going to see a lot more tools in the field. Wix introduced their own take on the concept of AI-powered web design while Tailor Brands and Logojoy hit the market for logo design. To a professional designer, all of these products are a bit clunky and produce some pretty basic results. But these things will get stronger over time (that’s pretty much how they’re designed to work).



In other news, Adobe is working hard on their AI/Machine Learning framework, Sensei. Think Photoshop’s Face-aware liquify tool, and in-app “search by image”. It’s early days for Sensei, but Adobe is no slouch on the technical advancements, and we can expect its offerings in the Creative Cloud (as well as Marketing and Document Clouds) to get more powerful as Sensei learns from the huge troves of information Adobe feeds it.

4. Cinemagraphs

Cinemagraphs are still photos with elements that have repeated movements. They have been gaining popularity recently, and rightfully so; a well done cinemagraph can be visually striking. Not quite a photograph, not quite a video, cinemagraphs are inherent eye-candy because they fool the viewer just long enough to make them take a second look. In the A.D.D. era we live in today, anything you can use to make a user pause — even for just an instant — counts as a small win for one very important reason: You’ve got their attention.



You can view some wonderful examples of cinemagraphs on Flixel; a hosting service for this type of image or video.


We will surely see some great websites in 2017, and these web design trends will most definitely be seen on some of the best website designs yet to come. Want more news about the latest web design trends in 2017? Subscribe to our newsletter