5 Web Design Trends To Watch in 2016

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posted by Jessica
on Feb 20, 2016

Design trends often span several years (even decades for some types of design), but web design is a quickly moving and changing industry where trends come and go quite often. We’re still working with some of those trends now: responsive web design, flat design, performance and speed, and perfecting the user experience. However, what are some of the new and emerging web design trends we can expect to see in 2016?

1. Artificial Intelligence

Sophisticated and emergent artificial intelligence engines is finally here. From Facebook M to The Grid, artificial intelligence are beginning to automate the web. The eventual outcome: a greater reliance on AI to analyze and interpret user context, and then coordinate the best offers and solutions.

2. Rich Illustrations

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Traditionally, websites use stock photography and other photos for visuals. Moving forward, we will start to see more hand-drawn art. Hand-drawing offers warmth and a degree of originality that simply can’t be met with other visuals. As companies vie for consumers’ hearts (and dollars), websites that convey an air of authenticity will be king.

3. Mobile and Wearable

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Mobile-first design is already well underway, but it will become even more pronounced as the wearables market, which is estimated to be worth $31 billion by 2020, heats up. These platforms present a whole new set of challenges for designers making applications and websites accessible. Of course, the basic principles of good UI design still matter. But designers will have to come up with creative ways to accommodate smaller, oddly sized screens and interfaces.

4. Richer Animations

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Animations engage the user and enhance storytelling. They make a website seem more like an interactive experience than a simple portal to find information about a certain business, product, service, or individual. Keep animations simple and thematically consistent. Your site should unfold like a well-told narrative, revealing important details and guiding users through a path . Use animations selectively to illustrate important points or to indicate a required action.

Source: Fast Company