Facebook Donate Now Button is Available to Non-Profits
posted by Jessica
on Aug 25, 2015
Facebook has long been adding features to help business and organizations get more sales and interactions from the social network’s users, and now it’s added one for non-profits. Behold the Facebook Donate Now button – available to all non-profit Facebook pages..
The new call-to-action button quickly redirects user to your organization’s donation page. When a user clicks on the button, they’re first notified that the non-profit isn’t affiliated or endorsed by Facebook, before being taken to the organization’s site where they can complete their donation, as TechCrunch notes. Read the announcement post here.
Facebook first rolled out this feature with a few select non-profit partners in 2013, but it’s now expanding access to it. For those partners, Facebook added some additional integrations, like letting users put in their credit card information directly on Facebook.
This is definitely a valuable tool for non-profits. Let us know in the comment below if you’re planning to use Facebook new feature!
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