The Latest Web Trends: Immersive Interactive Design
posted by Jessica
on May 21, 2015
In the world of web design, something that looks ‘neat and nice’ just few months ago, is probably scorned by users today, “Boring, I’ve seen this too much!”. But for every door that technology closes, a new one is opened.
Like all web designers, we want to stay ahead of the curve by keeping ourselves updated with the latest web trends: immersive interactive design. Here are some of our favorites.
1. Animation & Transitions
When it comes to interaction design, one of the most popular concepts is animation and animated effects. When used well, animation provides context for the design by helping users know how to interact with it. Animations are also a smart tactic for delightfully distracting users during longer load times, keeping them engaged in what would otherwise be a frustrating experience.
Animation and animated transitions can be an obvious solution for some design frameworks. The five primary functions of animation include: Animated notifications, Revealing information, Highlighting content, Collapsing forms and menus, Scrolling, especially for one-page websites. When it comes to transitions, seamless film-like animation is the key to illusion.
2. Interactive Narrative [Webgraphics]
Webgraphics, a term that Venture Beat coined in 2013, typically asks users to perform an action en route to getting access to the full story. This action can be as simple as a click or more involving requests such as typing in words or touching an image on the screen.
The real power of webgraphics lies in their effortless integration into the user path. Unlike an infographic, you can design the webgraphic to create a “site within a site” experience that has completely immerses the user and serves up relevant links and forms along the way for more persuasive conversion.
3. Micro Interactions
A micro interaction is a momentary event that completes a single task, such as the ding of an alarm in an iPhone to notify users. Logging in to your online banking portal and even liking content on a site like Facebook are just some of the micro interactions that define the details of experience design.
As a website and app user, you probably take part in hundreds of daily micro interactions, all of which add up to one cohesive user experience. Arguably the smallest interactive elements of a design, micro interactions are some of the most vital (in fact, FastCo Design even calls it the future of design).
4. Layering Effects
Creating an engaging interactive experience is not about adding a single effect to your website design. It is a planned effort that requires layered design techniques and careful thought for user flow and habits.
By combining effects like parallax, long scroll, background video, etc., your design is both visually intriguing and inviting to users. The trick is not to go overboard – and there is a fine line between a careful hierarchy of user interactions and a chaotic mess.
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Source: The Next Web