[Infographic] 5 Ways to Grow Your Organic Facebook Reach

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posted by Jessica
on Jan 25, 2016

Most brands would have noticed their organic Facebook reach has started to decline. This decline has been visible from late 2013. According to Ogilvy, organic reach has declined to 6%, a drop of 49% since October 2013.

What is Organic Facebook Reach? Brian Boland from Facebook explained:

“Organic reach refers to how many people you can reach for free on Facebook by posting to your Page.”

Facebook’s Organic Reach Decline

There is now far more content being made than there is time to absorb it. According to Boland, there are 1,500 stories on average that could appear in a person’s News Feed each time they log onto Facebook – that’s a lot of information! A tip for social marketers: avoid overcrowding of content – more than 18 Million business pages are competing for audience attention. Social marketers are also advised to set a budget to run Facebook ads for increased reach.

Facebook is the biggest social network in terms of monthly active users and getting free organic traffic from it is awesome. This infographic should answer your burning question help with amplifying your Facebook reach.


Source: Quicksprout.com