[Infographic] 50 Features Small Business Websites Must Have

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posted by Jessica
on Mar 01, 2016

A website can and should be much more than a business card. If you want customers to find you on the internet and choose you over your competition, here’s what you need to remember: on the internet you are not alone. Your competition is on the internet, too. Here are some must have features that you need to add to your website.

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1. Logo & Tagline

You logo and your tagline need to evoke positive feelings in your prospects. When creating a new logo or a tagline, test them on your current customers. Ask your regulars for their opinion when they are in your store or do an email survey. Your customers will be delighted that you care about their opinion and you will receive priceless feedback.

2. USP

USP stands for Unique Selling Proposition. It is your answer to the question “why I as a customer should choose to do business with you and not go with any other option available to me?” You may think that creating a USP is complicated. It doesn’t have to be. Domino’s became a multi-billion dollar company with the following USP: “Hot, fresh pizza delivered in 30 minutes guaranteed.”

3. Google Analytics Integration

How do you know for how long users are staying on your website? Are they taking the actions you would like them to take? What pages on your website are the most popular, which are the least popular? You can get answers to these and other questions if you integrate Google Analytics into your website. Google Analytics is a web analytics service from Google. The basic version is free.

4. Testimonials & Reviews

Reviews have yet another benefit: someone else can say about you things that you can’t say about yourself. If, for example, you tell someone, that you’ll provide them with “the absolute best, perfect experience,” the prospect will probably decide that your advertising is over the top. What are the most common objections that your prospects have to not buy from you? If you collect testimonials proactively and ask your customers about their opinion about your place of business, build questions about the objections in your surveys.

Here are 50 more features that we think small businesses website must have.


Source: Huffington Post