Why people are choosing Instagram over Facebook

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posted by Hung Quach
on Jan 17, 2016

Facebook vs. Instagram. Some of you may laugh about this. I mean, why are we even discussing this, right? Facebook is a giant that everyone knows and uses every single day. We can do a lot more on Facebook than just uploading pictures, hashtagging it and reading comments. How can Instagram compare to that? But let me ask you this: Why Facebook had to buy Instagram for one billion bucks in 2012?

READ MORE: Hashtag 101 for Non-Profits

What did Zuckerberg see in this photo-sharing network that he couldn’t help but making it one of his assets? That’s because he foresaw a tremendous growth and potential of the service. As the matter of fact, it’s true.

Think of it this way: Facebook is a large playground where millions of people are hanging around, which makes the place crowded. It’s getting harder to have fun here, so some of the tribes start discovering somewhere else – in this case, Instagram. They are the first to get here, enjoying new playground and breathing new air, and when people at Facebook see the joy over at Instagram, they decided to leave too.

According to the Instagram Intelligent report, the frequency of brand posts on Instagram has increased 23 percent over the last five quarters with the average frequency of nine posts per week during Q4 2014. During the same time period, brand posts on Facebook have decreased, from an average of 11 posts per week in Q4 2013 to eight posts per week in Q4 2014. That’s the fact you just can’t ignore!

Talents at Selfstartr illustrate that picture by graphics to show you the metrics that matter – growth, adoption rates, engagement, reach, and more to compare these two networks. Here are the 5 points you should think about the next time you allocate your social media budget.

More Room for Growth on Instagram

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Just like a rising economic power can only post dramatic growth for so long, Facebook’s running out of new users to sign up. For social marketers, organic reach just isn’t yielding what it did even a few years ago. In fact, Facebook organic reach has gone down by 60% since 2012, which means lots of people can’t see your posts unless you pour money in to make that happen. Unlike the social giant, Instagram is still enjoying a lot of forward momentum. Getting organic reach – impressive organic reach – isn’t a problem yet. In fact, it comes easily. Since 2012, Instagram organic reach has doubled. How about that?

Higher Engagement

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Let’s be honest here. Reach is good, but engagement is better. You don’t want your users to just see what you’re posting; you want them to interact with it too, and interact with a positive attitude. Unfortunately, Facebook seems to disappoint you here. Only 32 in 100 Facebook users engage with brands regularly, which implies 68 remaining people don’t feel appealed to the efforts. Instagram, on the other hand, does well on this aspect. According to the infographic, you get 58 times more engagement on Instagram than Facebook, for every follower you have.
Let the number 58 speak for itself.

Less Competition

What did I tell you earlier about the Facebook playground? It’s crowded, right? With 93% of marketers use Facebook, you don’t have many rooms left for you to dig in here. The story’s completely different at Instagram. Tell me, are these things your goal:

  • Fast revenue growth
  • Strong market position
  • A role in defining the technology (a pioneer, you might say)

If you are this ambitious, you may really want to consider Instagram. Because right now – in late 2015 – just 36% of marketers are active on it. There are so many undiscovered things that are waiting for you.

Greater Reach

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Facebook use calculations to decide which brands appear to the fans’ News Feed. And the competition is fierce. How you go through the Facebook filter to get to the audiences is, in some cases, your headache. Instagram doesn’t have this problem. Not yet, at least. Whereas brands on Facebook reach a paltry 6% of their followers, brands on Instagram reach them all with every piece of content they publish. Why not taking advantage of this when you still have the chance? More Valuable Users

The statistics here refers to business in general. When it comes to nonprofit, the picture is not so different though. Instagram converts financial supports better than Facebook, and the numbers are telling you that fact. It is ultimately the result of Instagram’s better engagement rates and reach, which means if you plan your Instagram posting strategies effectively, you will have a huge advantage while fighting for the good cause. It seems like Instagram is taking the lead, but you don’t have to pick one over another. Combining these two networks, utilizing their own advantages and boost up your work seems to be more reasonable than just sticking with one platform. Be sure to read over the original post at Selfstartr before you get started yourself. 

READ MORE: 6 Instagram mistakes non-profits make